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This site has the following in the homepage, "Free Estimates On Vacuum and Sewing Machine Repairs." We noticed that the web site also stated " We offer generous trade ins on vacuum purchases." It also stated " Come In For More Info. In between Greenes Cleaners and China House. Here at Napa Valley Vacuum and Sewing, weare confident you will find anything you need. Were focused on providing high-quality service and customer satisfaction. We will do everything we can to meet and exceedyour expectations. We offer products such as bags, filters, parts,." The header had Company Name as the highest ranking keyword. It was followed by Napa, CA, and vacuum which isn't as ranked as highly as Company Name. The next words the site uses is vacuum repair in napa. sewing machine repair in sonoma was also included and might not be understood by search parsers.